Tips on Buying a Diamond

1. How much should I spend on a diamond?
The old adage of spending two months salary is just one guideline. Truthfully, spend as much as you can comfortably afford. You won't regret it when you understand that this is a purchase that may endure generations in your family as an heirloom. Remember, diamonds ARE forever. They won't depreciate or wear out like a car in few years.

2. Familiarize yourself with the basics of the 4 C's and prioritize them in relation to your budget. Whether it's $500 or $50,000 we all have a budget, and when it comes to buying a diamond, the range is practically infinite. Unfortunately, most of us can't have it all so it's important to focus on finding the finest stone that fits in your budget.

3. Color, Cut, and Carat Weight, over Clarity
Remember, clarity grades are determined under magnification. Unless the stone is graded as I (Imperfect) only size, color and cut are visible to the naked eye, especially after the stone is mounted. One misconception is that clarity affects the brilliance of the diamond. Inclusions are almost always so small that they have no measurable affect on the diamond's brilliance. Brilliance is almost entirely the result of the cut and proportions of the diamond.

4. Does a diamond need a lab certificate to be authentic?
We sell both certified and non certified diamonds. Laboratory certificates are a diamond's pedigree but remember that they usually add a premium to the cost of the diamond. We will give you a 100% money back guarantee that any diamond purchased is accurately graded by a GIA trained Graduate Gemologist, whether or not it is accompanied by a lab report. And, upon request, a free insurance appraisal will be provided with any purchase.